My Manifesto
My process is preceded by a set of values.
I call this my design manifesto but it really is just a lighthouse that I turn to when I need direction. It’s an ever evolving piece.
The only way you can craft simplicity is with simplicity itself. [Occam’s Razor]
Reality is complex but when in doubt run to Occam's razor.Make and Make do
Your constraints are not your tools. Your constraints are when you don’t know the “how-to". Find out the “how” and make do with the tools, until you learn a tool itself.
Listen, don’t justify
Work on first impressions and feedback by listening. If you have to justify, then you’re either not asking the right audience or you just very simply need to take what you got as feedback, back to the desk.
A brief is a prompt, not the plot
Synthesize your own narrative of how you will tackle a brief and you will find a space where problem-solving stops becoming a forcefully deliberate process and starts becoming a waterfall of meaning.
“Prose” exists in “Purpose”
No purpose holds true without articulation. Write, and keep writing any and all the little and big ideas you might have.
My Approach
The Design Process is not nearly or the least bit straightforward.
Instead, it’s a process where one keeps up with the randomness in any given system that is being studied. To me, it’s about being intentional in finding points within the flux to see, listen, question, collect, collaborate and discern ideals and ideas in order to make the system less random.
